El Camino del Cid is being promoted in the European market under the Spanish brand 'Cultural Routes of Spain'

06-03-2019
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Los itinerarios tendrán un espacio propio en el pabellón de TurespañaLos itinerarios tendrán un espacio propio en el pabellón de Turespaña

Several important Spanish cultural itineraries will participate from 6 to 10 March in a new edition of the International Tourism Fair of Berlin (ITB Berlin , by its acronym in German) under the brand 'Cultural Routes of Spain'.

Cultural Routes of Spain is a proposal covered by Turespaña that brings together the offer of these five great routes that form the backbone of a large part of the national cultural heritage. The itineraries that host these five routes pass through eleven of the seventeen autonomous communities: Andalusia, Aragon, Asturias, Cantabria, Castilla-La Mancha, Castilla y León, Comunidad Valenciana, Extremadura, Galicia, Murcia and the Basque Country

In its own space located in the Turespaña pavilion, Cultural Routes of Spain will inform professionals and the general public about the tourist attractions of these itineraries whose thematic axes cover not only geography but also the history of Spain : Prehistoric Rock Art, the heart of Roman Hispania traveling the Vía de la Plata Route, the literary and historical traces of el Cid Campeador in the Middle Ages, the Spanish routes of the Emperor Charles V in the Renaissance and the spiritual manifestations and popular traditions of Holy Week in the South of Spain.

The participation in this fair reflects the commitment of these five itineraries for its internationalization. In order to promote its commercialization, more than a dozen professional meetings are planned with the main European operators specialized not only in cultural tourism, but also in bicycle tourism and motorcycling. The five itineraries that make up Cultural Routes of Spain bet on their positioning in this market.

ITB is one of the most important professional fairs in the tourism sector and is considered one of the three most important fairs in the world, together with the World Travel Market (WTM) in London and the International Tourism Fair (FITUR) in Madrid. Nearly 10,000 exhibitors from more than 180 countries participate every year in this event.